We agreed to buckle down and get to the bottom of his claims. Firstly, Ralph purports that the men’s fashion industry is nothing more than a system designed to burn a hole in the male consumer’s pockets while manufacturer’s purses burst at the seams. Ralph claims to have been an industry insider who escaped by the seat of his pants trying to expose key players. In the end Ralph was unable to catch them with their pants down but he still wants to get the word out.
Originally The Daily Quarterly wasn’t even interested in the story until Ralph charmed the pants off a junior editor promising tales of cloak-and-dagger corporate espionage. So, the powers that be told me to put on my coat and tie and meet Ralph for an interview and a drink before the opportunity came apart at the seams.
“Before fashion had come into fashion,” Ralph began to explain, “before cutting a fine figure became more important keeping the dirt off most clothing was cut from the same cloth. People made their own clothes according to traditional designs. There was no desire to be decked out in the latest designer. People were more apt to die with their boots on. Enter the industrial age of mass production and clothing manufacturers raced to woo the consumer’s dollar like it was going out of style!” Continue reading