“I’ve Learned Perspective Is Extremely Significant:” A TDQ Q&A With Krystin Goodwin

Krystin Goodwin

Today we talk to Krystin Goodwin , multi-media journalist and actress.

This week’s TDQ Q&A is with red carpet interviewer and actress Krystin Goodwin. Krystin spoke to us about her work in the upcoming “Transformers” prequel “Bumblebee,” going back and forth between interviewer and interviewee and her love of dinosaur movies. Here is this week’s TDQ Q&A with Krystin Goodwin: 

The Daily Quarterly: What made you want to be in show business?

Kristin Goodwin: I’ve always loved telling stories. Growing up I spent a lot of time writing scripts and convincing friends to act with me in skits. We would put on shows for family members and neighbors. When I got to high school I played a lot of sports, but ended up auditioning for a musical theater group and fell for performing. We traveled the country singing and dancing. There’s something so alluring about telling or portraying a tale whether fiction or fact. 

TDQ: Who was your favorite actress growing up?

KG: Jessica Alba. I idolized her character Max in “Dark Angel.” She played a petite genetically-enhanced, trained super-soldier who rides motorcycles and beat up criminals twice her size. As a 5’2″ youngster with the attitude of a 6’3″ nose tackle I was hooked!  It’s the first powerful, inspirational heroine character I remember watching.
TDQ: What was your favorite movie growing up?
KG: My favorite movie growing up was “Jurassic Park.” It terrified me, but I’ve always been fascinated by natural history, dinosaurs…and space. I must have watched this film fifty times as a kid. 
Krystin Goodwin

Krystin Goodwin has her roots in the world of broadcasting.

TDQ: Who are your influences?
KG: It may sound cliche, but my parents are such positive influences in my life. They’ve worked so hard in their careers, had their own business and taught me the significance of trying your best and celebrating life. I’m so thankful for their guidance and support. 
TDQ: What is the best advice you have ever gotten?
KG: The best advice I’ve ever received is a quote from Henry Ford. “Whether you think you can, or you think you can’t–you’re right.” A former boss and mentor first told me this, and it has stuck with me ever since. I’ve been in some challenging situations interacting with many different types of people. When it comes to achieving a goal, whether it be getting the interview out in the field or getting the job, I’ve learned perspective is extremely significant.  
TDQ: What is the worst advice you have ever gotten?
KG: The news and entertainment industry are very competitive. The worst advice is hearing “that seems unlikely” or “too difficult” to go after. Achieving is all about risks. There will always be “what if” questions, but what’s scarier is not going after what you want out of fear. A chance is always better than a definite “No.” I feel you want to surround yourself with people who believe in you and respect you. 
Krystin Goodwin

Krystin Goodwin’s broadcasting experience has been called on several times for roles where she plays a broadcaster on the other side of the camera. Well…It’s the same side of the camera. The other side of the microphone? No. You get the idea.

TDQ: Tell us about your upcoming role in “Bumblebee”
KG: I’m so grateful to play a small part in this story. The film takes place in the late 80s, so I play a version of myself with MUCH bigger hair covering the action among shape-shifting aliens. I had such an incredible time on set!
TDQ: Besides movies, you’re also in the new CBS Interactive series “Tell Me a Story.” What can you tell us about your work in that show?
KG: Thank you so much! I can’t say too much about this particular role yet, but overall it has been a busy year. I’ve been traveling a lot this fall. I spent some time back in New York for a role in a pilot which debuts early next year. I also recently worked on Hulu’s horror anthology series from Blumhouse “Into the Dark” which features spooky stories inspired by the holidays.  
TDQ: Do you think your experience as a red carpet host on Fox News Los Angeles has helped you or hurt you in doing press interviews for your work in TV and movies?
KG: It’s funny…I’ve spent most of my career being the interviewer; digging up details in an attempt to tell compelling stories. Being the interviewee feels a bit peculiar but I’m thankful to be featured and I’m really enjoying it. 
TDQ: Where do you see yourself in five years?
KG: I’ve been lucky enough to work with some really talented people. I hope to develop my craft and be offered the opportunity to take on more challenging roles. 
Learn more about Krystin on her Facebook page and be sure to follow her on Twitter.

“This Industry Is Never Easy:” A TDQ Q&A With Filmmaker Paulina Lagudi

Paulina Lagudi

Paulina Lagudi is a multi faceted filmmaker who, lists, among others, Steve McQueen as a major inspiration. But, before you jump to conclusions think less “The Great Escape” and more “12 Years a Slave.”

This week’s TDQ Q&A is with filmmaker Paulina Lagudi. Paulina spoke to us about her production company, Jax Productions, her latest movie, “Mail Order Monster” and who influenced her as a filmmaker. Here is this week’s TDQ Q&A with Paulina Lagudi: 

The Daily Quarterly: Who was your favorite filmmaker growing up?

PL: It’s hard to say who my favorite filmmaker growing up was. I had favorite actors when I was a kid, but I think the filmmaker that really influenced me when I was in college was Steve McQueen…the director not the actor.

TDQ: What was your favorite movie growing up?

PL: My favorite movie growing up was “Life is Beautiful” (La Vita è Bella) by Roberto Benign. I saw that film at a really young age, and it truly impacted me forever. It was a lesson on storytelling I didn’t quite understand until I got older. The use of comedy was such a brilliant device in those horrific circumstances in order to protect the innocence of a child.

TDQ: What made you decide to become a filmmaker?

PL: Cooper Ulrich, my fiancé, was the one that told me I could and should do this. But I’ve always had a fascination with storytelling and human psychology. I think filmmaking ended up being just a natural outlet for this fascination.

TDQ: Who are your influences?

PL: I have so many influences. My family and the world we live in are my influences for stories, but the storytellers I’m influenced and inspired by are: Steve McQueen, Guillermo Del Toro, Denis Villeneuve, Antonio Campos.

TDQ: What is the best advice you have ever gotten?

PL: Say little. Do much.

TDQ: What is the worst advice you have ever gotten?

PL: Oh geez, this list is too long. Before production of “Mail Order Monster”, a PR guy told me that ‘the female filmmaker thing is dead and I shouldn’t use that as part of advertising my film.’

Paulina Lagudi - Mail Order Monster

In Paulina Lagudi’s film Mail Order Monster a young girl enlists the help of a monster she orders through the mail to help her through some tough times. You can probably find a monster on Amazon if you looked hard enough but you could just buy or rent Mail Order Monster and probably save yourself from some messy high jinks to clean up after.

TDQ: Tell us about your latest movie, “Mail Order Monster”

PL: The log line for the film is “A girl seeks help and guidance from a robot monster to cope with the bullies at school and her father’s new girlfriend.” It’s a family, sci-fi, adventure drama that is loosely based on my own life. My stepmother came into my life when I was about 13 and my siblings and I grew up with a single dad for a long time. It’s a true indie and I really hope audiences enjoy the “indie-ness” of it as well as the messages in the story.

TDQ: What project are you working on next?

PL: I’ve been doing a lot of writing. Currently been hired to write another feature as well as working on some fun projects of my own both in the branded, commercial space and narrative.

TDQ: Has the entertainment industry become more welcoming to female filmmakers since you started your career, or do you think it is it still just as difficult?

PL: A little bit of both. People are way more willing to get a female filmmaker involved in a project or in the room, but this industry is never easy. We cannot rely on our gender to get us a job. Content standards are higher and with the democratization of the content, the competition pool becomes bigger.

TDQ: Where do you see yourself and Jax Productions in five years?

PL: Hopefully still creating, but on a bigger scale.

Learn more about Paulina and Jax Productions at her website, and be sure and follow her on Instagram

“I Follow My Own Moral Compass And Like To Do Unto Others As They Would Do Unto Me:” A TDQ Q&A With Doctor Eduard Valenzuela

Dr Eduard Valenzuela

Pediatrician Dr. Eduard Valenzuela is known by his patients as Dr. Eddie. Dr. Eddie, here with his family, is the creator of Dr. Eddies Happy Cappy medicated shampoo.

We caught up with pediatrician and entrepreneur Dr. Eduard Valenzuela. Dr. Eddie spoke to us about his shampoo, Happy Cappy, why he became a pediatrician, and shared his rap skills with us. Here is this week’s TDQ Q&A with Doctor Eduard Valenzuela: 
The Daily Quarterly: What made you want to be a doctor?
Eduard Valenzuela: I grew up seeing my dad, a family practice doctor, taking care of people and he enjoyed taking care of people, and they were happy to be taken care of by him, and it seemed like a great fit for my personality. 
TDQ: Are there any other doctors in your family?
EV: My mom is also a registered nurse.
TDQ: What made you decide to focus on pediatrics?
EV: In med school you rotate through all the specialties and when I landed in pediatrics I really fit in with the personalities of my teachers, and I enjoy children. 
TDQ: Who are your influences?
EV: I follow my own moral compass and like to do unto others as they would do unto me. When it comes to news I like NPR, Flipboard the news aggregator and I enjoy KCRW in Los Angeles for music. 
TDQ: What is the best advice you have ever gotten?
EV: “Hard work pays off!”
TDQ:  What is the worst advice you have ever gotten?
EV: I was kind of a pain in the butt when I was younger. Some people thought I would never make it to med school, and luckily I paid no heed and pressed on!
Dr. Eddies Happy Cappy

We’ve all been there. Mom takes off your adorable knit hat only to reveal embarrassing flakes. Ask your mommy or daddy to buy Dr. Eddies Happy Cappy to treat your seborrheic dermatitis with and FDA approved ingredient while soothing skin with a host of natural ingredients.

TDQ: Your shampoo won the 2018 National Parenting Product Award, what can you tell us about Happy Cappy Shampoo?
EV: It’s da bomb! Happy Cappy first emerged 10 months ago as a medicated shampoo for seborrheic dermatitis that has eliminated flakes on thousands of scalps in children of all ages. With over 120 reviews on Amazon and a 4.5 rating we are happy to have brought joy to many families. Of note, many people refer to seborrheic dermatitis as “cradle cap.” Our newest offering, the Daily Shampoo & Body Wash is a dermatologist tested, pediatrician-designed moisturizing cleanser that soothes dry, itchy, irritated, sensitive skin for children of all ages, and we are very grateful that the good people over at the National Parenting Products Awards (NAPPA) thought so highly of us. An excellent sensitive skin care regimen should avoid scent and color. Those with eczema should have a fragrance-free and dye free shampoo and body wash. Our Daily Shampoo & Body Wash does just this. Formulated with oatmeal extract, licorice root extract, aloe vera, hyaluronic acid, and provitamin B5 for soothing relief, Happy Cappy replenishes essential moisture with a luxurious lather leaving skin feeling clean, soft, and hydrated. All Happy Cappy shampoos are free of fragrance, dye, paraben, and sulfates to avoid irritation. For your readers who enjoy science… Happy Cappy has a mildly acidic pH (unlike most other soaps) to match the pH of normal skin, which preserves the barrier function, and antimicrobial activity of skin. The reference can be found on our website. 
TDQ: Is it available in stores, or only online?
EV: It presently is available on Amazon, but come March 2019 we will be found in a couple very large nationwide retailers. Details to follow!
TDQ: What advice would you give an entrepreneur trying to break into an-already saturated market like children’s shampoo?
EV: It is not easy.
TDQ: Where do you see yourself in five years?
EV: Hopefully enjoying my family, working at my pediatric job a couple days a week, continuing to spread the good word about Happy Cappy and taking lots of lovely vacations!!!! 
Learn more about Happy Cappy Shampoo at their website, and enjoy this rap video by Dr. Eddie about his shampoo. 

“I Love Venting About Business Problems Over Beers:” A TDQ Q&A With Entrepreneur Colin McIntosh

Colin McIntosh, Seets and Giggles

Colin McIntosh, Sheets & Giggles founder, may be a punny guy but he knows his sheet.

This week’s TDQ Q&A is with Sheets & Giggles founder Colin McIntosh. Colin spoke to us about founding his bed sheet company, the importance of puns and of starting a company using sustainable resources like eucalyptus trees. Here is this week’s TDQ Q&A with entrepreneur Colin McIntosh:

The Daily Quarterly: Tell us about Sheets & Giggles quickly…

Colin McIntosh: Based in Denver, Sheets & Giggles is introducing the world to eco-friendly, insanely soft, ultra-breathable bed sheets made out of eucalyptus tree bark. Our sheets use far less water and energy than cotton sheets, and we use no insecticides or pesticides. We also like puns.

TDQ: How did you find yourself in the bed sheet business?

CM: I’ve always been passionate about puns, sleeping, and sustainability (maybe even in that order). I wanted to start my own physical product company that was made from sustainable resources, and I owned SheetsGiggles.com (I own a lot of pun-based domains), so I thought late one night, “Why not bed sheets?” and got going. I did the market research, decided we could build a meaningfully different brand with better products, and then incorporated a company and trademarked a pun (my proudest achievement). Since our launch on May 1, we’ve received 5,000 preorders in just a few months! Public reception has been overwhelming. We ship all preorders out in this month, which is hard to believe!

TDQ: Who are your influences?

CM: Honestly, I’m very influenced by anyone that has started their own company, whether they failed or succeeded. I don’t read many startup blogs or startup books because I don’t think there are a lot of secrets out there that can help you crack the code to success, but I do love talking to as many founders as I can. You learn so much when you say yes to tons of events and random coffee meetings; I love venting about business problems over beers.

TDQ: What is the best advice you have ever gotten?

CM: First, build a business model. Then, design a minimum viable product (or even just content around the product concept) that fits within that business model. Then, test the market’s reaction to that product within that model by driving traffic to a landing page with pre-launch email capture as the call to action. Does it work? Do people want this? If yes, start sprinting – early feedback from your email signups should also inform product development.

If no, no problem – you should’ve only spent a few thousand dollars max at this point, and you can refine the product and the model in tandem with each other until you crack the code (or you can move on quickly). So many founders do things the opposite way: they see a problem, spend tons of time and money building a “solution,” and then try to build a business around that solution, only to find that the market doesn’t want it (or at least, they don’t want the specific thing they built).

TDQ: What is the worst advice you have ever gotten?

CM: To buy Groupon’s IPO. Wow, seven years later and I’m still salty about that. Also, people told me not to go into bedding… and Sheets & Giggles ended up having the largest crowdfunding event ever on Indiegogo for bed sheets!

Sheets & Giggles

Sheets & Giggles sheets are made from sustainable eucalyptus trees with a quality comparable to high end cotton products. While cotton may be more traditional and familiar cotton production puts a greater strain on global resources than modern alternatives.

TDQ: I honestly never heard of using eucalyptus to make sheets before. Is this the direction bedding is heading in the future?

CM: I think so; it has to. I think all fabric will migrate to sustainable sources, and Lyocell from eucalyptus (which is our fabric) is widely considered one of the most sustainable methods of fabric production in the world. As long as the products are just as soft, just as durable, and just as affordable as similarly high-end cotton (and they are), it really makes no sense to continue buying sheets made from one of the dirtiest crops in the world (cotton). I think millennials’ buying habits will anchor on sustainability as they age, and companies will have to adjust and move to products that cause as little environmental impact as possible.

TDQ: How important was it for you to start a business that is sustainable and allows you to give back to the environment?

CM: Very. I’ve always been passionate about the environment – I won my 5th grade election for “Director of Environment” and got recyclable bins placed in my elementary school cafeteria… so this has been a long time coming.

TDQ: What advice would you give to an entrepreneur trying to get into an already-established industry?

CM: Differentiate on brand, customer service, and product to the extent that you can. Zig where everyone else is zagging. Think of one customer niche in one channel that you feel confident about, and then go dominate that demographic in that channel. From there, you can scale up, but stay focused and prove out your business model first before you go crazy and try to target everyone everywhere.

TDQ: What sort of free gift can we get with our order when we find the Easter eggs on the website?

CM: We don’t like ruining the surprise, but our first free gift is a eucalyptus fabric eye mask that we make out of any leftover fabric from our manufacturing process. That way, we can reduce byproducts as much as possible while giving people something useful as a thank-you for reading all of our inane jokes on our website (the Easter eggs are out there, folks).

Colin McIntosh, Sheets & Giggles

Colin McIntosh likes to make Sheets & Giggles company meetings as comfortable as possible. Which is why all meetings are held between Sheets & Giggles sheets.

TDQ: Where do you see yourself and Sheets & Giggles in five years?

CM: I’m picturing a Lord of the Rings-esque charge on the very last Bed Bath & Beyond. Aside from reaching millions of people with super high-end products at a good price, I’d love to contribute to three things: the demise of cotton as the major fiber in fabrics; the retraction of physical retail (they mark up this category by 30 – 50%); and reforestation in the US and around the world. For every single order on SheetsGiggles.com, we plant a tree somewhere in the world that needs reforestation, starting in Colorado and California. We’ve already planted thousands of trees on behalf of our community, and we want to look up from our desks one day and say, “Holy sheet, we’ve planted over a million trees.”

For more about Sheets & Giggles, check out their Facebook page. And follow Colin on Twitter.

“In Five Years, DāO Will Be A Global Household Name:” A TDQ Q&A With Entrepreneurs Willis Marshall and Erin Patten

Erin Patten and Willis Marshall, creators of Dāo

Erin Patten and Willis Marshall, creators of the Dāo line of hair transformation and restoration products.

This week’s TDQ Q&A is with entrepreneurs Willis Marshall and Erin Patten. They spoke to us about their company, DāO, how their diverse backgrounds helped them form a successful business and how important it is that they give back to their community. Here is this week’s TDQ Q&A with Willis Marshall and Erin Patten:

The Daily Quarterly: Willis is a former professional football player, and Erin has joint Masters degrees from Harvard Business School and Kennedy School. How did each of your backgrounds influence starting your own company?

Willis Marshall: Being a professional football player definitely had its perks and privileges, even after retirement. Though many see the glitz and glamour of the packed stadiums and off the field “bling,” what they don’t see are the grueling early morning and late night hours spent on physical training or perfecting one’s craft. We are called “professional” athletes because it was up to me to self-motivate and make sure I was ready to perform at a really high level. Having a 12 year pro football career, when the average is 5-6 years, proves I took pride in being just that, a “professional.” This directly correlates with being a successful entrepreneur. No one monitors our efforts with DāO. We must continue to self motivate on a daily basis and build our brand to the highest level. We are definitely on our way!

Erin Patten: I believe that every experience, good, bad, or ugly prepares you for life’s next big adventure. I honestly couldn’t be where I am today without the educational, professional, and personal life experiences I have had. Being a Harvard Business School and Kennedy School graduate comes with its own set of expectations. Not only am I expected to pay back the hefty student loans (ha!), I’m also expected to do something great in the world and something amazing for others. DāO has become our opportunity to do just that.

TDQ: What made you want to get into the hair care industry?

EP: DāO more broadly is a beauty and wellness company, yet it was a very personal and intentional decision to start our business in the hair care industry. In my first job out of college, my manager told me that my natural hair was inappropriate for the work environment and violated company policies. This set me on a career course of severe anxiety and insecurity as I desperately attempted to change my hair texture to not only fit in at work, but greater society, in general. It wasn’t a healthy time for me as I sought acceptance and approval from those around me, instead of owning who I was, curly hair and all!

Two years ago, I decided to never straighten my hair again and started mixing natural ingredients together in my bathroom to create the perfect product for my natural hair and Will joined me in creating this amazing formula. This is when DāO began. As I felt more comfortable in my skin with my beautiful and healthy natural hair look, I began to understand the value and power in owning my true identity and we wanted to share that with the world.

TDQ: Tell us about your company, DāO Detroit

WM: DāO is a mission-based beauty and wellness company, whose plant-based products are intended for all, regardless of gender, age, or hair type. We believe that hair care and self-care in general should be simple and our products are developed sustainably with salon quality to meet your everyday needs making the hair more manageable and healthy over time.

DāO further integrates a wellness consultation approach to engage customers across the globe leveraging technology for mind, body, and hair education. Our mission to teach others to own their identity starts first with self-awareness and mindfulness learning to embrace the beautiful You that already exists. Next we teach the importance of a proper diet, exercise, and rest to ensure body balance and long-term health. The combination of these healthy habits creates an overall healthier lifestyle for individuals that manifests in a healthier exterior reflected in the hair and skin.

TDQ: You also donate a portion of your profits to the #DefyAllOdds campaign. What can you tell us about that initiative?

EP: It’s important in this day and time that companies give back to communities in a meaningful way. Being a mission-based organization, we leverage the #DefyAllOdds Own Your Identity initiative to donate a portion of profits to support programs including nationwide beauty and wellness workshops, youth education initiatives, and family-focused community events. Our goal is to cultivate diverse communities that are self-loving, committed to supporting each other and working together to accept others just as they are.

Erin Patten, co-creator of Dāo.

Erin Patten is not just the co-creator of Dāo. She’s also a client.

WM: When we created DāO we knew we had a product that would be beneficial for a multitude of people, from all walks of life. We took that same mindset when we said our “Give Back” will be just as important to us as our products, and our #DefyallOdds campaign is a great example of this.

TDQ: Who are your influences?

WM: My influences are my parents. I have seen them both make sacrifices to give me and my siblings better opportunities in life. It’s not just the fact they made these sacrifices, as many parents would do the same. It was the effortless and joyful manner in which these sacrifices were made that taught me a very valuable lesson: When you truly love something or someone, your joy comes from their success.

EP: I’m inspired and influenced by a lot of different places, people, and things. I’d start by saying the City of Detroit is a huge influence on our business, vision and strategy. Detroit is a diverse city of doers, designers and hustlers. People work hard for what they have and they make it look good! Also, I find Harry Belafonte to be an incredible source of inspiration. Not only is the company name DāO reminiscent of his famous “Banana Boat” song, but I’ve also been influenced by his endless dedication to social activism and believe it is a critical part of my personal journey. Lastly, nature and all things related to beautiful plant life are always influencing what I do.

TDQ: What is the best advice you have ever gotten?

EP: Be humble. Sit down! Yes, I also love Kendrick Lamar. There’s so much wisdom wrapped up in those simple phrases. I’m beginning to learn that the key to a healthy and happy life is remaining humble despite the successes I may achieve, because just as easily as they seemingly come, they can just as quickly be taken away. And I interpret the “sit down” statement to mean “be patient.” In this instant gratification world of nearly on-demand everything, we can sometimes grow impatient, which can lead to negative thinking and behavior. Good things do come to those who are willing to patiently and positively wait for them, and I’m definitely willing to wait for my blessings.

WM: Some of the best advice I have ever received came from my grandmother when I was a young kid. One evening I was hesitant to ask for a doughnut before bedtime because I hadn’t finished all of my veggies at dinner. When I mentioned my craving to my grandmother as she tucked me in, knowing it was too late, she gave me a message that would stick with me for life. Her reply was “Closed mouths don’t get fed.” She then went on to say, “the worst I could have said to you is no, but at least you would’ve tried.” In this situation, I didn’t quite understand the analogy, but I did understand the word “no” doesn’t physically hurt, therefore I should not fear going after what I want. As I matured, this thought process has given me a confidence to achieve my most lofty goals.

TDQ: What is the worst advice you have ever gotten?

WM: Some of the worst advice I have ever been given by a person is when Erin and I were thinking of starting DāO. We were told that it “possibly” wasn’t a good ideal to start a business with your loved one or spouse, because they typically didn’t end well for a number of reasons. This couldn’t have been further from the truth. The day to day tasks of running a business can be daunting for a lot of entrepreneurs. To have a partner that is like-minded and shares the same passion for the company, as Erin and I do, it turns those rough days into thrilling adventures with treasures awaiting.

EP: You have to kiss a lot of frogs before you find your prince. I think this was the most terrible advice I could have received. I used to date a lot and would just hope that the next guy would be the one for me. Then it got to a point where I didn’t care where the relationship would go, and that’s when things got ugly. I now believe there is value in being picky and reserving yourself for that special someone who deserves a kiss from you.This takes me right back to the “sit down” statement. In this new digital dating world of swiping and liking to find a love interest, there is little effort given to being patient and waiting for the right one to come around because you can have someone right now. This is definitely not sustainable for a healthy and happy life. And I’m definitely grateful I waited for Willis. He’s awesome!

Willis Marshall, co-creator of Dāo

Dāo co-creator Willis Marshall has played professional football for a dozen years. Here’s the Willis Marshall rookie card. To get this card we were able to trade our close, personal friend Zack for our Bronko Nagurski football card.

TDQ: What has the consumer response been to your hair care products to date?

WM: The consumer response to our products has been overwhelmingly positive. The beautiful thing is our amazing testimonials are from both women and men, with various hair types. One of our goals was to be that brand that eliminates the need to clutter your bathroom sink or shower with “his” or “her” products because DāO is for all, and that’s what has happened. Not only that, but the savings our customers are boasting by not having to buy multiple products for the family, and having one product that works for the entire household. It’s the best thing since sliced bread.

TDQ: What advice would you give an entrepreneur trying to get into an already-established industry?

EP: Just do it! The thing about most budding entrepreneurs is they believe they need a detailed business plan, lots of money, and a super innovative idea to get started even in an already-established industry. But frankly, you just need to go out there and do something that is truly authentic to you. When you do anything with your own flair, it’s automatically going to be different. There is no one like you in the world. I’d also add that it’s important to set a vision for what you want your company to be. Visioning is such a powerful exercise because the more you can see something happening, the more likely it is to manifest for you in your life.

WM: I would tell anyone getting into an already crowded industry, to make sure they find a need within that industry, and fill it. There is always a way to improve or innovate in any field, whether it’s tech, hair care, or being a restaurateur. You have to look at it like a practice, meaning everyday is an opportunity to get better at something within your industry. The less room for glitches in the matrix, the higher likelihood of success.

TDQ: Where do you see yourselves and DāO in five years?

WM: In five years, DāO will be a global household name. We are a beauty and wellness company and are very excited about our wellness components. In that time, I foresee our mind, body, and hair retreats changing the way people look at self care and redefine what it means to live a “Natural” life. Our products will be in several hotels that align with our brand ethos, as well as retailers to give DāO the biggest global reach, faster than any other company in the hair care industry!

EP: I would say the long-term vision for DāO includes technology growth, product line expansion, and the creation of beauty and wellness spaces. As a Detroit company, community comes first and it’s important to be intentional about connecting with individuals to engage our mission. I envision DāO beauty and wellness spaces built out across the globe in cities that are ethnically diverse and culturally rich. This non-traditional retail store would be a community-centered place of healing, engagement, and commerce inspired by our appreciation of nature, mindfulness, and non-toxic products.

Learn more about DāO and their products at their website. And like their Facebook page.