Bemidji, MN—A new study financed by toy manufacturers has found that children no longer like to use their imagination while playing with action figures, and would much rather sit back and watch the toys play themselves automatically, with little or no interaction whatsoever with the toys, which industry insiders have said will have a major impact on the future of toys.
The study, which will be published next week, said that the typical child no longer has interest in touching toys or action figures, and is overwhelmed when having to come up with scenes to play out by themselves for such toys, in this case, characters from superhero movies and the “Harry Potter” films. Researchers found that even recreating movie scenes using the toys was too much of a hassle for the study participants, and have suggested that toymakers begin work to develop toys that put less pressure on children to have to think on their own.
“Our research has determined that children, or as we like to refer to them, ‘young adult consumers’ don’t like to expend the energy of manually manipulating their action figures in either re-enacting scenes from the film or in acting out entirely made-up scenarios,” said lead researcher Dr. Eric Hopely. “Our conclusion is that the next generation action figures should relieve the consumers from having to come up with storylines or from having to actually remember the plots in the films so that they can have the enjoyment of playing, well, ‘play-playing’ as we say, with the action figures without having to actually engage in thought or creativity.”
Hopely said this is a natural evolution in child-play, and that a future of self-engaging action figures is “a no-brainer. It’s why video games are so popular, even though I personally think that the notion of holding a joystick is antiquated and outdated. It’s quaint, actually. Like the old game of kick-the-can or some such nonsense. Or playing cards with actual playing cards. I’m tickled at the memory of actually touching cards while playing poker or solitaire. Ah, youth.”